Snoop Dogg is now the owner of Death Row Records.
This week, Snoop Dogg will be part of a historic moment when he will join Dr. Dre, Eminem, Kendrick Lamar and Mary J. Blige for a performance at the 2022 NFL Super Bowl Halftime show. Along with his performance, Long Beach Island is also scheduled to drop his brand new album “Back On Death Row” on the same day, with features from The Game, DaBaby, Nas and more.
Now it is revealed that Snoop Dogg is really back on his former label Death Row Records, as the rapper has now acquired the brand from MNRK Music Group. “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” he said in a statement to Variety. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”
In a recent interview with GQ, Snoop expressed his ambition to acquire Death Row Records. He discussed how being turned down for a purchase led to a Def Jam job.“eOne Music [which owned Death Row Music until April 2021] didn’t want to give me action at it. So then I asked could I buy it? And they acted like they didn’t want to sell it. Then they sold it [to the Blackstone Group], and the man in me was hurt, but the businessman in me said, Okay, I got to find something else to do to take this energy of mine that I’m holding on to.”
Chris Taylor, MNRK Music Group’s, President & CEO said: “Snoop is clearly the executive to take Death Row into its next 30 years. MNRK has been honored to oversee this legendary brand over the last decade and enjoyed introducing it to millions of new fans in 2021 through our award-winning 30th-anniversary marketing campaign.”
View this post on Instagram
View this post on Instagram
View this post on Instagram
