Smino and J. Cole share the “90 Proof” visual.
Following the release of the official single in September, Smino and J. Cole now join forces for a music video for their collab “90 Proof”. The video for Groove & monte booker produced joint is directed and edited by Phillip Youmans. The song appeared on Smino’s third studio album “Luv 4 Rent”.
The video, which was directed by Philip Youmans, is six and a half minutes long and includes beautiful images of Smino and Cole posing with a vintage car, catching up with friends at a small home party, and playing a game. of Uno in the park. The mood is upbeat until Smino pours a glass of his own 90 Proof, at which point it turns odd and ominous, providing the perfect neo-soul, hip-hop Southern Gothic thrill.
“I bought a condo and it’s cozy, my neighbors nosey as f**k / They see a young ni**a walked in with his kids / They don’t know who he is, they just know that he up / No tint on the Rollie, I just move around doley, untouched,” raps Cole.
Watch the video below.
