Jay-Z threatened to end his deal with NFL if they didn’t let Dr. Dre and others perform at Super Bowl LVI.
Snoop Dogg was part of a historical Super Bowl Halftime show last month, with rap icons Dr. Dre, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent. The artists received praise from the music community as well as the fans around the world. The Death Row Records’ new CEO Snoop Dogg recently had an insightful conversation with TIDAL’s Elliott Wilson, where the rapper revealed that the reason behind their show was Jay-Z.
“Jay was the first one that came to the dressing room when I got offstage,” he said. “We had [300 Entertainment CEO] Kevin Liles in there. Kevin Liles had Jay on FaceTime, trying to show him where we was at. So then he came down, and soon as he came in he hugged me. We hug each other tight. It was as if we won a championship. Like, you know when you’re genuinely happy for each other? People don’t understand, me and him are the ones. He’s the one on the East. I’m the one from the West. We love each other. Like, not secretly, like publicly, we love each other.”
He continues and revealed that Hov put his NFL partnership online to be able to let them perform at the Super Bowl LVI. “It is what it is, so it’s like for him to go to bat for us and tell the NFL, “F**k that. They perform or I quit,” that was the most gangster sh*t out of everything. Then with attire and kneeling and all this … you can’t wear your gang bang sh*t? JAY-Z hit me like, “Wear what the f**k you want to wear. Peace to the Gods.”
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Snoop Dogg also said that their performance was the “best sh*t ever”. “Man, when I got home and watched it on playback, I thought it was the greatest sh*t ever,” he said. “Being there, it felt like the greatest concert of all time. When I first came out, that meant a lot to me that Dre would let me come out first. The first vocal was me. To let me kick that off and have enough confidence in the D-O Double to say, “OK. The biggest moment of my career, I trust the D-O Double. He’s going to lead off, and then he’s going to come back at the end of the ninth inning.” You’ve got to walk the dog back out … boom boom boom, and have all the Crip Walkin’. You know what I’m saying? It’s the West.”
When asked if Death Row will sign more acts, he said yes. Are they seeking for new artists from the West Coast? “You want an artist to be dope in their own mind, to be able to create. You’re just the pathway to them becoming who they are. I’m not in there trying to develop: “Hey man, you should rap like this. You should do this.” I’m trying to find muthaf**kas that got that sh*t that’s already locked and loaded that just need me to be, “Here you go. Come on, put the Death Row logo on that. Let me take you to the metaverse.” Bang! Let me let your sh*t get all the light it need.”
Check out the full interview here.
