Sprite has teamed up with rapper duo Rae Sremmurd to market its new Lymonade drink.
Sprite has launched its new drink called ‘Lymonade‘ and to promote it, the company has partnered with the duo of Rae Sremmurd. The drink, of course, includes a dash of lemonade, and the recently released commercial may be seen on most major networks, including ABC and ESPN. In the commercial, the Mississippi hitmakers are hanging out with a group of friends when a sip of the beverage inspires them to write a new song.
Swae Lee describes how the advertisement paralleled the duo’s own creative process: “It’s about how one simple tweak can become something completely different.” Take a look at the commercial below. The brothers announced last week that they are working on a new band as well as individual albums.
Watch the commercial below which is now available on most major networks like ABC and ESPN.
