Kendrick Lamar has officially joined forces with Reebok and Director Anthony Mandler for the mini movie called “I am“. Kendrick Lamar is the latest Rapper to Cash in on an endorsement deal. In the new ad compaign by Reebok, kendrick lamar takes fans through his hometown of campton, california with a fresh pair of Reebok Ventilators and a powerful Verse. The video described as an “ode to compton”. Check it out below.
A new voice. A new collaboration. Let’s go, @kendricklamar. #thisISkendrick #thisISclassic pic.twitter.com/BYJSaynQbm
— Reebok Classic (@ReebokClassics) December 10, 2014