J. Cole officially announces “The Fall-Off” album.
J. Cole returns with the surprise announcement of his long-awaited seventh studio album, “The Fall-Off”. The Dreamville boss shared a short trailer for the announcement, and the album will drop on February 6th. The rapper also shared the official artwork for the album
“Everything is supposed to go away eventually,” a voiceover says in the trailer, with footage of Cole cleaning his Lamborghini at a car wash and eating a meal at a diner. “You see this especially in show business with famous actors or musicians. And it’s like, ‘Oh, this guy used to be famous and then he ‘fell off.’ What happened?’”
“And they want to point to, ‘They did this and this and they made some sort of mistake.’ Instead of thinking that, look, it’s kinda crazy they got famous in the first place. So few people reach that level that yes, of course, it’s not gonna last forever because somebody else has to take that spot.
“And that’s how show business has been since forever. But no, they always want to say, ‘That guy fell off.’ They want to look down on him for just going through the natural cycle of rising and falling.”
“Picture my soul climbing out of the infinite hole / Where ni–as die over pride and live for the,” Cole raps in a song preview at the end.
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After the announcement, he shared a song, “Track 2 (Disc 2)” with production from DZL & Maneesh. It is accompanied by an official music video.
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