The popularity of Hip-Hop music increases in the UK, thanks to Drake, Eminem & more.
In a new analysis by BPI (British Phonographic Industry), the UK association of independent and major record labels revealed that the popularity of Hip-Hop and Rap music continued to soar in 2020. The streaming numbers are increasing of more and more artists in the genre. The insights were taken from “All About the Music 2021“, the 42nd edition of the BPI Yearbook.
Titles classified as Rap and Hip Hop accounted for over a fifth (22%) of all UK singles consumption in 2020, including streamed tracks, while in the albums market share rose to 12.2%, which is an all-time high in the Hip-Hop/Rap Genre. According to the BPI’s analysis, which began in the late 1990s, the share of Rap/Hip-Hop’s singles market was just 3.6%, which is now soared to 22%. Similarly, the album’s market share in that year was just 2.0%, which is now at 12.2%.
In last year’s 21 Official Charts No. 1 single was of Rap/Hip-Hop Genre, including records from Stormzy, Eminem, and Cardi B. The top 3 albums in the genre in 2020 were from Stormzy, Pop Smoke, and Eminem, followed by Post Malone and the late Juice WRLD. Eminem has been among the most successful artists in the genre, along with Toronto Rapstar Drake.
2020 Official Top 5 Rap & Hip-Hop albums.
1. Stormzy – Heavy Is The Head
2. Pop Smoke – Shoot For The Stars, Aim For The Moon
3. Eminem – Music To Be Murdered By
4. Post Malone – Hollywood’s Bleeding
5. Juice Wrld – Legends Never Die
Check out the full research here on BPI.
Also, according to BPI statistics, music was instrumental in getting the UK through its state of emergency. Today’s BPI statistics underscore how important music has been to the British population during the coronavirus outbreak, according to newly released information
Moreover, a quarter of those polled indicated their music listening has increased since the shutdown, according to the latest findings. Only 11% of those polled admitted to listening to little or no music at all. Music consumption was highest among those aged 16 to 24, with nearly half of all respondents in this age range reporting that they had increased their music consumption after the initial nationwide shutdown.
