Detroit Lions look to Eminem for Thanksgiving halftime show guidance.
The Detroit Lions organisation is teaming up with Eminem for advice about their annual Thanksgiving Halftime show. The Lions team announced that they have reached a multiyear partnership through 2027 with Eminem and his manager, Paul Rosenberg, to consult on the talent section and halftime production of the show.
“It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports,” Paul Rosenberg said in a statement. “We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”
“I think that’s good for the culture, too. That’ll be huge for us to get them down there,” Lions wide receiver Jameson Williams said about Eminem partnership. “I think that’s big of getting a Detroiter to get in the mix and pick someone and help the organization because the culture, I feel like that plays a part in bringing the team a long way and bringing everybody together.”
“We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” Lions president and CEO Rod Wood said. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”
Eminem and Paul Rosenberg to serve as executive producers of Detroit Lions Thanksgiving Halftime Show powered by @verizon.
— Detroit Lions (@Lions) November 13, 2025
