Reebok releases 4 part Club C ‘Holds Court’ Series with Kendrick Lamar.
Reebok is releasing some new Club C in summer 2017 and today they decided to teams up with their brand ambassador, Kendrick Lamar for a four part video series.
The videos, in which Kendrick Lamar explains the importance of fearlessness, confidence and more, is directed by Nabil in front of a compton High School’s tennis court.
Kendrick is the ideal validator for Club C, a Reebok fixture since 1985, as a musician who draws inspiration from his childhood ‘court,’ and who is globally renowned for utilizing his music to encourage and empower adolescents.
Nabil catches Kendrick in a series of short videos taken in front of a projector on the tennis court at Compton High School, highlighting the virtues inherent in both him and the sneaker: bravery, confidence, and expression.
Watch it below.
