Kanye West, Pharrell & Vic Mensa Debuts A New Song For Gentle Monster’s ‘Collection 13’ Campaign

Kanye West, Pharrell & Vic Mensa team up on a new song.

South Korean eyewear brand Gentle Monster has released their new ‘Collection 13‘ last month and now drops a new campaign video for promotion. The video features vocals from Vic Mensa and Pharrell while Kanye West and Malik Yusef handle production and writing.

The music is complemented by futuristic graphics displaying Gentle Monster’s newest eyewear. Mensa appears in the video as well, seeming irritated while playing with a robotic arm. For a brief time, actor Michael K. Williams appears as a model.

Watch it below.

 

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Gentle Monster presents ’13 MUSIC’ . Produced and written by Malik Yusef and Kanye West, performance contributed by artists including Pharrell Williams, Vic Mensa. Watch this space and gentlemonster.com for the announcement of artists to further join the 13 MUSIC project. . ’13 MUSIC’은 젠틀몬스터의 2019년 컬렉션 주제인 ‘13’의 스토리를 담은 뮤직프로젝트입니다. ‘말리크 유세프와 ‘카니예 웨스트가 공동 프로듀싱하고, ‘퍼렐 윌리엄스’, ‘빅 멘사’를 비롯한 여러 뮤지션이 참여한 ’13 MUSIC’ 프로젝트의 행보를 지켜봐주세요. . #GentleMonster #13MUSIC #MalikYusef #KanyeWest #PharrellWilliams #VicMensa

A post shared by GENTLE MONSTER (@gentlemonster) on Feb 14, 2019 at 1:00am PST

https://www.youtube.com/watch?v=AJxAR8uWRRU