Grip drops his new album “I Died For This?”.
Shady Records’ newest Signee Grip has finally dropped his label debut album “I Died For This?“. The project which was announced earlier this month features a pack of 17 new tracks. The guest appearances come from label boss Eminem on “Walkthrough“, Royce Da 5’9” on “Placebo”, Big Rube on “Enem3?”, Kay Nellz & Kenny Mason on “Pennies…Exit Stage Left!?” and more.
In the latest interview, Eminem spoke on how he heard of Grip, which led to signing him to the label. “We all got excited about GRIP after we heard Snubnose,” Eminem explains. “It was really refreshing to hear a new artist so focused on making a conceptual project and it caught my attention.”
GRIP is at the forefront of rap’s new wave of sharp and nuanced storytelling. GRIP signed to Shady Records in July after the release of his 2020 projects Halo and PROBOSCIDEA, and just released his debut single “Gutter” on the label, which also includes artists like Westside Boogie and alumni like Griselda’s Westside Gunn and Conway the Machine.
“It’s definitely great when artists we sign connect with a larger audience, and 50 [Cent] is a perfect example of that,” Eminem says. “Obviously we want anyone who signs with Shady to succeed. But first and foremost we’ve always focused on the raw talent and ability of the artist as an MC. We’ve always been pretty clear on that being the main thing we look for: high level fundamental skills and mechanics are definitely the priority.”
Stream the album below.
