Paul Rosenberg reveals the name of Eminem’s upcoming project in a clever way.
Yelawolf’s new project ‘Trial By Fire‘ is releasing this week and for promotion, Eminem’s longtime manager, Paul Rosenberg shares an Instagram post, which hinted the name of Eminem’s forthcoming project. In the background of the picture, there is a poster of an ad for a prescription drug called Revival, which has a trademark Eminem’s backward “E”.
According to the Detroit Free Press’ directory, the ad was purchased by Interscope Records, and the ad’s website is clearly a gag with full of Eminem’s references.
The video on the website used Dr. Dre and Eminem’s 2011 single “I Need A Doctor” instrumental and also filled with references to Eminem’s hit “Lose Yourself” like ‘It’s easy to lose yourself‘ and ‘with Revival, I won’t waste my one shot.‘. It also mentioned ‘Sweaty Palms’ on the side effect list on the site.
The bottom of the website says that ‘Manufactured by Pomsomp Industries.” Pompsomp Hills was the name of the fictional rehab center used to promote Eminem’s 2009 album ‘Relapse’. Even Royce 5’9″ shares the picture of the website on his Instagram which is definitely a sign that it’s related to Eminem. Check out the Instagram post below and the website here.
[via HipHopDx]
